Things no one tells you about becoming a small business owner
The financial stress is serious - from late nights of lost sleep, constantly unsure if you can make payroll, afford your inventory, or about what your tax bill will look like.
Traditional accounting is not set up for small business owners, and everything is hard at the start of your entrepreneurial journey. It can feel like every step forward you make, you're two steps behind with your numbers.
Growing a business without a financial plan is not possible.
You're a small business superhero (or one in the making!) and you can do this. You just haven't seen the tools to understand cash flow - until now.
You are not alone. Entrepreneurial finance is about understanding your key numbers which result in a punch lie that tells you everything. But which key numbers matter?
...and how do you identify them and make them work together to tell you what you need to know about your business?
You thought that in starting a business you should just focus on what you're passionate about - but now you're realizing there's a big missing piece.
Cash flow is defined by the cash flowing into and out of your business. The secret to mastering it is creating a budget that your sales goals cover consistently - and knowing in advance when they won't, so you can plan. But how?
Every day as a business owner our goal is to understand the cash inflows and outflows in our business so we can plan and grow.
The Consistent Cash Flow Method for Small Business Owners is the solution I created to help power entrepreneurs to grow rapidly to six-and-seven figures because they can plan their cash flow properly.
We start with the fundamentals of Simple Finance 101 and through easy-to-understand frameworks, we prepare your business for growth and profitability through templates and trainings designed for you.
Imagine if you could…
Feel complete confidence in your numbers
Start making profitable business decisions based on data, not on intuition or dreams.
Always have enough cash in your business bank account
No more lying awake in the middle of the night worried about whether you have enough cash to cover your bills.
Be able to plan your expenses - and understand their ROI
Plan your business growth - and understand how every single expense will drive your business forward.
Confused and stressed about the money in your business? Unsure where to even start?
Introducing
The Consistent Cash Flow Method for Small Business Owners
The Consistent Cash Flow Method for Small Business Owners is a groundbreaking method of simple financial templates and trainings for small business owners who are ready to shift into confident, clear decision-making in your business.
You will discover how to…
Pay yourself a consistent salary from your business
No more guessing or putting yourself last in your own business.
Price your goods and services with confidence
Stop guessing and instead get completely clear on your costs, target profit margins, and the best prices to win business and consistent sales.
Clearly communicate your business needs to partners and investors
We all have people in our corner who want to support us in our businesses - but the key challenge is showing them your business vision and your cash flow needs.
Know how much inventory to invest in
Avoid the unending challenge of not knowing how much inventory you need on hand to meet your sales goals. Clearly forecast the inventory needs of your business as you grow, and plan for profitable sales of each category.
Pay your bills and cover your expenses without panic
Understanding the timing and amount of your Accounts Payable is critical to your success as a small business owner. Planning your expenses in advance - with a cushion for the unexpected - is a key part of the Consistent Cash Flow Method.
Know exactly how much money your business needs, and when, to make your goals happen
Every business has cash flow needs and our program will show you how to manage your own projections in best case, worst case, and expected scenarios so you always know the answer to, "how much investment do you need?"
Financial literacy is a critical skill for all of us. It is especially critical for small business owners.
I created this business to solve a problem shared by all business owners - the fact that, until now, there were zero easy-to-use simple finance tools for non-financial entrepreneurs.
When I started my first company at the age of 25, I knew a few things - what motivated our customers, how to attract our ideal partners, how to get amazing press coverage, and how to mentor and nurture a team. So we started to grow! Until, we started to grow too fast and outstrip our cash on hand.
I learned quickly how critical it is to understand how to plan cash flow in your business to be able to grow with clarity - instead of with the confusion and chaos that plagues so many entrepreneurs.
So, I stepped back and evaluated what I needed to do to go and get the financial skills that I saw were completely missing in my business and my corner of the business world. I dove headfirst into completing a finance-heavy MBA at Columbia Business School and created The Consistent Cash Flow Method for Small Business Owners by merging my own boots-on-the-ground startup experience with best in class finance education.
I am so proud and grateful to get to do this work and to serve our entrepreneurial community with the only system you need to learn to manage your cash flow with ease so you can focus on growth - and doing more of what you love.
Here Is The Breakdown
Analyze your Assumptions
Our first section helps you identify the numbers that really matter in your business to drive profitable growth over time. We identify and understand so you can track and improve. You will get super clear on your profit margins, product or service mix, sales goals, growth rate, and all of the critical facts that drive your overall business structure.
Dream Your Team
Growth requires expenses - but which ones can you afford, and when can you afford them? Dream Your Team is a unique way to visualize and plan expenses that empower growth and generate return on investment. We craft a budget for your business vision over the next three years.
Project Your Profit
How do we forecast sales? It depends on your business, and we'll do it together. Sales goals need to be realistic, achievable, and repeatable for you to be able to manage cash flow with ease while you grow.
We start by looking at what you sell (by category) and then forecast your sales in terms of sales per day, week, month, and year so you can get beyond the math and focus on achieving sales with an action plan you are confident in.
Maintain Your Money Momentum
Once you've worked through the key financial templates (and we're with you all along the way with live Zoom group support and on-demand video replies to coach you through) you'll shift into maintaining your financials and adjusting your goals as you grow.
Plus you get these Bonuses
The Cash Flow Clarity Membership
Small Business Tool Kit
Catherine's vetted, tried-and-true list of the best software and tools to run your small business.
ALL of the Simple Finance for Small Business Owner Templates + Tools
The Consistent Cash Flow Method for Small Business Owners includes every.single.tool. in the Cash Flow for Creatives universe - including all of the daily, weekly, monthly, and longterm spreadsheets you need to run a business with consistent, profitable monthly growth.
Meet your Mentor
Catherine began her career in publishing spending years working as a magazine editor and with emerging luxury fashion designers.
At the age of 25, she launched her first business in November 2014, e-commerce company PLAN DE VILLE as the online destination for luxury fashion by emerging designers. She received the Rising Star Award in Retail from The Fashion Group International in 2016 for the concept. Catherine's work has been featured in Harper's Bazaar, Forbes, Women's Wear Daily, and by Nasdaq.
After scaling Plan de Ville and launching a financial advisory practice for emerging brands, and inspired by the financial difficulty shared by small business owners that she observed while working with young brands, she completed an MBA at Columbia Business School and created The Consistent Cash Flow Method for Small Business Owners: a proven method to eliminate cash flow stress and empower you to grow your brand and team as a small business.
Here’s Why You'll Love Us:
Spreadsheets and tools created for non-financial entrepreneurs
The financial services and accounting industry is not set up to serve small business owners. Cash Flow for Creatives was created to fill the gap in the existing business resources and create structure for you to forecast what comes next in your business.
Simple financial language that just makes sense
The financial services and accounting industry is not set up to serve small business owners. Cash Flow for Creatives was created to fill the gap in the existing business resources and create structure for you to forecast what comes next in your business.
An Accountability Structure and Schedule that Sets You Up for Success
Our monthly group calls support keeping your numbers up-to-date and accurate in all of your financial templates so you can continue to lead and grow your business with clarity.
On-Demand Video Support
Submit your questions about anything in your business (or just about how to fix a formula in your Excel file!) and receive video support tailored to your needs.
Testimonials
This method makes it easy to understand the numbers that really matter and tells you what comes next.
As a founder without a finance background, It seemed almost impossible to model and map out what we would need and what to expect when you are planning without any historical data. My goal was to have a plan as opposed to what most founders in my position might end up doing, which is making decisions based on “feelings” as opposed to a well thought out strategic plan. This method makes it easy to understand the numbers that really matter and tells you what comes next.
Leily
Set sales goals you feel confident in achieving
Lauren
The tools I needed to be confident to run my day-to-day business
Lucia
Frequently Asked Questions
I'm not creative! Is this for me?
I'm interested in raising money from investors - can this help me?
What if I haven't started my business yet?
I'm a service provider - is this a good option for me?
What type of data do I need before I start the program?
Can I start at any time?
Join Now to Conquer Cash Flow Stress and Fear
Every step you take toward financial clarity is a powerful step for your business. Act now and maximize the money in your business - this week, this month, this year.
Today is truly the best time to take action to gain control of your business finances
I know, it already feels like you have enough to do! And, like figuring this out is impossible - so it is tempting to instead focus on new opportunities and trying new methods to increase sales (because that will solve my cash flow problems, right?!). Nope.
But every new decision requires a clear understanding of the investment necessary (of time and resources) to break even. without mapping this out, your cash flow STRUGGLES will continue... indefinitely.
It is understanding your cash flow so you can make fact-based decisions that actually propel your business forward with profitable, scalable outcomes.
You know you're ready to make a change...
and now is the time.
Imagine this...you no longer have to struggle with constant overwhelm about the finances in your business and complete chaos around managing your cash flow.
Instead, you can calmly explain your vision, understand exactly how much money your business will need to operate, and when you will achieve a return on your investment and consistent, profitable growth.
